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Let Jacob Perry Racing perform for your brand
Make your brand stand out
With motorsports being the number one viewed sport worldwide and followed by some of the most loyal consumers in the market, how can your brand capture its share? Let JPR help use the excitement of racing to thrill your consumers.
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Take an interactive approach
Anyone can slap a sticker on a car and put it in front of fans but will that really help your business? At JPR we we do things differently to make sure your brand gets the recognition your investment requires. Starting day one with press releases and social media blasts welcoming your brand as a new partner to Jacob Perry Racing and continuing throughout our partnership
Imagine your brand in front of a captive audience
When at the race track the fans are a captive audience, there are no commercials to distract them, and none of the distractions that you deal with during everyday life. They are there to maybe have a beer or two, cheer on their favorite drivers and enjoy themselves.
How do you get fans attention
Many people are casual race fans and don't have a favorite driver when they show up to the track. Now there are several ways to capture these fans attention, of course there is always on track performance but this is the easiest way and least likely to create a life long fan. At JPR we take our strong on track performance and combine it with a personal approach by making our driver easily accessible to fans. From the autograph sessions in the stands and the in the pit area there are hundreds to thousands of opportunities to earn fans and in turn make personal contact for your brand.
Hand deliver your brand to your consumers
With an outgoing personality and willingness to engage fans in conversation JPR is like having your own hype team at the track. Imagine having samples of your brand handed to consumers by someone with a vested interest in making your brand succeed. At JPR we have given away everything from tickets, to T shirts, coupons, catalogs and we even gave away piping hot pizzas during autograph sessions and appearances. Whatever your product we will find a way to get it into potential consumers hands.
Be a hero
Many fans collect hero cards at the tracks and even more reach out from around the country asking for them to be mailed directly to them. At JPR we use our hero cards as another way to get your brand directly infront of consumers and on an item that are not likely to just toss out. Imagine having your brand hanging on the wall of a fans house where they see your brand everyday.
Associate your brand with winning
You have worked hard to make your brand and you want your brand to be thought of as a winner. Imagine after a race JPR pulls the car into victory lane and as Jacob climbs to the roof to celebrate all the fans see your brand on his chest. Then he jumps down to do his interview and with enthusiasm he thanks your brand specifically for getting his team to victory lane tonight.
Reward those who take care of your brand
Everyone loves something free and they love it even more when they get the VIP treatment. Think of the excitement you can create with employees or valued clients when you make them VIP's to a race where they get to meet the team, touch the car, interact with the driver maybe even stand on the hauler to watch the race and take home some swag from your brand. Then if all goes right they get the opportunity to celebrate with your car in victory lane. That is a memory that will be treasured forever.
Of course there is the coolest part
As everybody knows it's not the drivers or the haulers that make racing so awesome. It's the cars! Now imagine your brand logo covering a 700 horsepower speed machine. Kids walking by and pointing, fans stopping and taking pictures of it and standing next to it. Again this is where you can have a picture of your brand hanging in a consumers house. The best part is you can start with a blank canvas and dream up anything for your brand.
Be seen and heard
Having the right spokesperson for your company is important and at JPR we take that responsibility seriously. With hours of TV, radio and podcast time each year JPR takes pride in the way we represent our partners. There is nothing worse than a speaker without enthusiasm and with Jacob's high energy and love for what he does this is something no partner ever worries about.
Over deliver is what we do
Partners with Jacob Perry Racing will tell you how we deliver the best value for your marketing dollars in the sports marketing space. From continuous recognition on our social channels to on air interviews and exciting at track events JPR is working for your brand. Running a Fan Appreciation Program that attaches the partners and keeps fans asking for photos, on site displays with cars and winning races and championships are all ways that JPR helps keep your brand relevant and in contact with the public.
What can JPR do for you?
With marketing opportunities at many different levels JPR can find a program that best fits your budget. Contact us and let us know what you want to accomplish with your brand and we will create a custom marketing partner proposal to fit your brands ideas.
